Juicy couture

JUCIY COUTURE ISN'T SO COUTURE.
The definition of couture is :high fashion designing and dressmaking
couture:The highest level of sewing and dressmaking techniques. Traditionally, custom-made clothing, largely made by hand.

couture:the term for the clothing that designers create for an exclusive market of individual customers and exclusive boutiques that will be made to each customer's measurements.

couture:A term that has come to mean French fine sewing or needle work. Also, the business of designing, making and selling fashionable custom-made women's clothing.

in my eyes juicy coutures name should be changed to juicy. A cute brand with various colors designs, patterns, textures and fabrics. cotoure is something fashionistas work hard for. they don;t go to your local juicy store and pick up sweats and a cute logo tee.